A Truly Happy Meal

A box of happiness

02-truly-happy-meal4

Task:
Boost sales of McDonald’s Happy Meal in Thailand.

Insight:
The generation that grew up with the traditional Happy Meal box, which has been absent
for a decade,is now raising young families.

Solution:
Make young families of the digital age reminisce the long-absent touchable design of
a traditional Happy Meal box that “smiles” when carried.

Responsibility:
Involved in all thinking process. Responsible for the presentation.

Awards:
“Bronze in design category” – Spikes Asia Festival of Creativity 2012
“Bronze in design category” – Adman Awards & Symposium 2012