Nobacco

Say no to Tobacco with Nobacco

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Say no to Tobacco with Nobacco

‘Nobacco’ is a wearable device and mobile app that will help smokers better handle their cravings by understanding their smoking habits,
and then break them with the support of their peer(s).

Smoking is both a physical and, for many, a social behavior. Nobacco pairs a cigarette smoke detecting device with a mobile app that helps
quitters become more self aware of their triggers and habits, while facilitating emotional support in adverse situations. When a craving strikes,
users can either tap the button on the device to record craving patterns (trigger, time, location), or hold the button to send an SOS signal to
selected peer(s) via text message. The device also detects cigarette smoke, and automatically records the time and location of its presence
to help quitters identify avoidance areas. On the mobile app, quitters can track progress, set goals, adjust the level of notifications and solicit encouragement from their peer(s).

Insights:
1. Smokers don’t exactly know their smoking habits.
2. Peer pressure has a big influence on smokers.

Solutions:
1. Make smokers aware of their habits with a smoke detecting device and app.
2. Provide a positive and instant peer support for all quitters with a single tap.

Know yourself + Know how to get help = No Smoking