Categories Media Design

  • A Truly Happy Meal

    Task: Boost sales of McDonald’s Happy Meal in Thailand. Insight: The generation that grew up with the traditional Happy Meal box, which has been absent for a decade,is now raising young families. Solution: Make young families of the digital age reminisce the long-absent touchable design of a traditional Happy Meal box that “smiles” when carried. Responsibility: Involved in all thinking […]
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  • Hunter Radar

    Task: It’s hard for East Harlem businesses to thrive because local residents do not eat or shop within their own community. Our goal was to help businesses attract the business of the 1,500 students at nearby Hunter College. To create something effective, we strove to design something low-cost, easily updatable, and inclusive. Background: Businesses of East Harlem, one of the […]
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